The Market Orientation and Its Influence on Firms´ Competitiveness
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43870348" target="_blank" >RIV/70883521:28120/13:43870348 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Market Orientation and Its Influence on Firms´ Competitiveness
Original language description
The aim of this article is to inform about the differences in market orientation of banks on international level. Motivation for this study is based on economic events during the last years in banking sector. The banking sector has been marked through deep structural changes as the result of the economic changes. On this ground the research of this market orientation has been taken in consideration and conducted. The results are illustrated by a benchmark based on market orientation of Swiss and Czech banks.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 5th International Conference on Applied Economics, Business and Development
ISBN
978-960-474-323-0
ISSN
2227-460X
e-ISSN
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Number of pages
4
Pages from-to
495-498
Publisher name
WSEAS Press
Place of publication
Chania
Event location
Chania
Event date
Aug 27, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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