Corporate Social Responsibility in Commercial Banking - A Case Study from the Czech Republic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F14%3A43871360" target="_blank" >RIV/70883521:28120/14:43871360 - isvavai.cz</a>

Result on the web

<a href="http://www.cjournal.cz/files/163.pdf" target="_blank" >http://www.cjournal.cz/files/163.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Corporate Social Responsibility in Commercial Banking - A Case Study from the Czech Republic

Original language description

The concept of corporate social responsibility is not new in the banking sector but nowadays it becomes highly topical since the crisis has significantly highlighted the need for integration of moral principles in the banking business. Knowledge of business practice indicates the fact that the acceptance of principles of moral business is not integrated into management decisions of companies. It cannot be also accepted that self-regulatory instruments of companies such as CSR will be effective. Existingexperience with the implementation of CSR and ethical principles in the banking sector lead to the opinion that the social responsibility of banks and ethics in banking sector are perceived as an appropriate marketing tool for public communication and are not integrated into policies of individual commercial banks. Experience with the crisis demonstrated that there is a lack of moral principles of managers? decisions. The aim of this article is to introduce theoretical aspects of CSR in

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Journal of Competitiveness

ISSN

1804-1728

e-ISSN

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Volume of the periodical

6

Issue of the periodical within the volume

2

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

21

Pages from-to

50-70

UT code for WoS article

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EID of the result in the Scopus database

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