Which Clients Use More Banks and Banking Products?

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F15%3A43873132" target="_blank" >RIV/70883521:28120/15:43873132 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.5901/mjss.2015.v6n6p339" target="_blank" >http://dx.doi.org/10.5901/mjss.2015.v6n6p339</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5901/mjss.2015.v6n6p339" target="_blank" >10.5901/mjss.2015.v6n6p339</a>

Result language

angličtina

Original language name

Which Clients Use More Banks and Banking Products?

Original language description

The aim of this article was to determine whether satisfied bank customers were buying more bank products and services from several banks in comparison with clients who were dissatisfied with their bank services. At the same time it was also studied the dependence of buying banking products and the use of banks depending on sex, age and educational structure of consumers. In our research a special questionnaire survey was used, which was subsequently evaluated with the help of mathematical and statistical methods. Our research has not shown that satisfied clients used more banking products as customers who were dissatisfied. It was found that both in Slovakia and the Czech Republic bank customers aged 30 to 50 years old significantly more were buying 3banking products. Number of banks that are used by Czech banks' clients depends on customer satisfaction. The research results point to the need for achieving high levels of customer satisfaction. Suitable form of monopolization of relati

Czech name

—

Czech description

—

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

—

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Mediterranean Journal of Social Sciences

ISSN

2039-9340

e-ISSN

—

Volume of the periodical

6

Issue of the periodical within the volume

6

Country of publishing house

IT - ITALY

Number of pages

9

Pages from-to

339-347

UT code for WoS article

—

EID of the result in the Scopus database

—