Significant factors of satisfaction of bank customers. Case study from the Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F14%3A43871498" target="_blank" >RIV/70883521:28120/14:43871498 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Significant factors of satisfaction of bank customers. Case study from the Czech Republic
Original language description
Satisfaction of bank customers is currently at the center of attention of researchers and bankers. It is mainly considered that satisfaction positively affects loyalty of clients and their buying habits. The aim of the article was to quantify and comparethe overall level of satisfaction of the Czech banking customers, the most important factors of satisfaction of these customers and number of used banking products in 2014 compared to 2012. Research on the satisfaction of retail customers in the Czech Republic was conducted through a questionnaire survey. Our research confirmed that the Czech Republic remains on a relatively low position with satisfying its bank customers with services provided. The main reason for satisfaction was the ability to use electronic banking. Number of banking products used by the Czech banking clients did not change significantly. It was found that clients in the Czech banking sector suffer from insufficient supply of attractive banking products and relativ
Czech name
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Czech description
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Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Education and Modern Educational Technologies (EMET 2014)
ISBN
978-1-61804-245-3
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
1-5
Publisher name
Santorini Island
Place of publication
Santorini
Event location
Santorini Island, Graece
Event date
Jul 17, 2014
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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