Application of the CSR Measuring Model in Commercial Bank in Relation to their Financial Performance

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F15%3A43873193" target="_blank" >RIV/70883521:28120/15:43873193 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.14254/2071-789X.2015/8-4/5" target="_blank" >http://dx.doi.org/10.14254/2071-789X.2015/8-4/5</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.14254/2071-789X.2015/8-4/5" target="_blank" >10.14254/2071-789X.2015/8-4/5</a>

Result language

angličtina

Original language name

Application of the CSR Measuring Model in Commercial Bank in Relation to their Financial Performance

Original language description

This article focuses on the application of the corporate social responsibility concept (CSR) in commercial banking in the Czech Republic. The study quantitatively evaluates the CSR activities in commercial banks on a sample of four largest Czech banks according to the number of customers by using the CRM measuring model developed by the authors. The research is based on the content analysis of the publicly available data and takes into consideration three main pillars of the CSR -Economic, Social and Environmental. The subsequent analysis made with the application of the methods of descriptive statistics and correlation analysis is focused on the relationship between the CSR implementation and the commercial bank's financial performance. On the basis of the CSR measurements it was found, that the application of CSR activities in the Czech commercial banking sector is reaching the average level. Correlation analysis also showed that the level of application of the CSR is not significant

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Economics and Sociology

ISSN

2071-789X

e-ISSN

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Volume of the periodical

8

Issue of the periodical within the volume

4

Country of publishing house

UA - UKRAINE

Number of pages

17

Pages from-to

65-81

UT code for WoS article

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EID of the result in the Scopus database

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