CUSTOMERS SATISFACTION AS THE IMPORTANT PART OF CORPORATE SOCIAL RESPONSIBILITY?S ACTIVITIES IN THE COMMERCIAL BANKING

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43869627" target="_blank" >RIV/70883521:28120/13:43869627 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
CUSTOMERS SATISFACTION AS THE IMPORTANT PART OF CORPORATE SOCIAL RESPONSIBILITY?S ACTIVITIES IN THE COMMERCIAL BANKING
Original language description
The commercial bank as other subjects achieves its basic targets through purchasing banking products and services to its clients. Increasing satisfaction and loyalty belongs to partial activities of Corporate Social Responsibility (CSR) concept. This concept pursues interests and expectations of stakeholders of the given company or organization, respectively of concerned parties which are involved to the course of the company or they are impressed with company?s activities to achieve a long-term competitive advantage. The aim of this article was to quantify the overall level of customers? satisfaction of Czech Republic with services of the commercial banking in relation with CSR concept. In accordance with this objective, the satisfaction of banking customers has been analyzed in relation to the gender, age and education structure. The most important factors of satisfied and dissatisfied customers in Czech banking sector have been presented. In the article, current level of care to sol
Czech name
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Czech description
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Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 6th International Scientific Conference Finance and the performance of firms ain science, education and practice
ISBN
978-80-7454-246-6
ISSN
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e-ISSN
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Number of pages
14
Pages from-to
47-60
Publisher name
Tomas Bata University in Zlín
Place of publication
Zlín
Event location
Zlín, Czech Republic
Event date
Apr 25, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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