Aspects of Creating Shared Value in Bata up to 1945 - Application Model for Today

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F15%3A43874235" target="_blank" >RIV/70883521:28120/15:43874235 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Aspects of Creating Shared Value in Bata up to 1945 - Application Model for Today
Original language description
The concept of CSV (Creating Shared Value) is currently perceived as a modern trend, as an output or higher level of CSR (Corporate Social Responsibility). The simplest definition, which highlights the difference between CSR and CSV, states that the goalof CSR is to do good whereas the goal of CSV is to do good business. But conceptions may vary. The main objective of this paper is to prove that the issue of CSV is not a modern trend, as it is often called and perceived. This business concept was usedand enhanced by Tomas Bata (1876-1932) when building his shoe empire. The business philosophy of Tomas Bata covered all the factors by which we nowadays evaluate whether a company is progressing in line with CSV or not. Bata established businesses closely connected with the local communities, not only in Zlin but throughout the world. Individual company branches were fully dependent on communities, which created a significant percentage of the company's staff. Bata did not merely consist
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 7th International Scientific Conference Finance and the Performance of Firms in Science, Education and Practice
ISBN
978-80-7454-482-8
ISSN
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e-ISSN
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Number of pages
13
Pages from-to
677-689
Publisher name
Fakulta managementu a ekonomiky, UTB ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Apr 23, 2015
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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