Customer Behavior in the Context of Wine Tourism

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F16%3A43874690" target="_blank" >RIV/70883521:28120/16:43874690 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Customer Behavior in the Context of Wine Tourism
Original language description
Wine industry and wine tourism are on the rise. In some regions of the Czech Republic income from these activities can generate more incomes for municipal budgets. Not only because of the fact that they are contributing to region development and are making the region more attractive for bigger investors and entrepreneurs who offers new working opportunities but also because new forms of tourism connected to the wine industry are developing. The aim of this paper is to confirm if there is a significant dependence between the consumers' preference of local producers and their relation to the wine tourism. This relation was confirmed by using the Spearman's coefficient figured out on the base of gathered data. It means that the respondents were influenced by the the purchase at local producer winery to take part on the wine tourism activity.
Czech name
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Czech description
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Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Conference Proceedings: 12th Annual International Bata Conference for Ph.D. Students and Young Researchers
ISBN
978-80-7454-592-4
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
256-265
Publisher name
Fakulta managementu a ekonomiky, UTB ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Apr 28, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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