INCREASING THE EFECTIVENESS OF CROWDFUNDING CAMPAIGNS
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F17%3A63517420" target="_blank" >RIV/70883521:28120/17:63517420 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
INCREASING THE EFECTIVENESS OF CROWDFUNDING CAMPAIGNS
Original language description
The aim of this paper is to find the key factors increasing performance of crowdfunding campaigns in the Czech Republic as many of them are unsuccessful. The article is based on empirical research. The research is focused on the most successful campaigns in the largest crowdfunding platforms HitHit and Startovač. The study is based on the strategy of qualitative research. 35 projects were analysed according to the following criteria – amount of rewards, value of rewards, amount of information about projects, the content of video, marketing campaign or number of contributors and contributions in time.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50206 - Finance
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 8th International Scientific Conference Finance and Performance of Firms in Science, Education and Practice
ISBN
978-80-7454-653-2
ISSN
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e-ISSN
neuvedeno
Number of pages
15
Pages from-to
366-380
Publisher name
Fakulta managementu a ekonomiky, UTB ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Apr 26, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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