PREFERENCES OF REWARD-BASED CROWDFUNDING CAMPAIGN INVESTORS IN CZECH REPUBLIC

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F18%3A63519318" target="_blank" >RIV/70883521:28120/18:63519318 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
PREFERENCES OF REWARD-BASED CROWDFUNDING CAMPAIGN INVESTORS IN CZECH REPUBLIC
Original language description
The aim of this article, based on empirical research, is to find the main motivation of investors when they invest money through crowdfunding. This article is also trying to explain the importance and position of rewards in reward-based model of crowdfunding campaigns. Research was done through qualitative analysis of questionnaires and the result brought deeper understanding about investor´s preferences and decision-making. This paper revealed that amount of money invested is not driven by perceived value of reward, which could imply that people invest for other reason than receiving reward, possibly from solidarity.
Czech name
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Czech description
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Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 5th International Conference on Finance and Economics
ISBN
978-80-7454-767-6
ISSN
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e-ISSN
neuvedeno
Number of pages
16
Pages from-to
388-403
Publisher name
Fakulta managementu a ekonomiky, UTB ve Zlíně
Place of publication
Zlín
Event location
Ho Chi Minh City
Event date
Sep 20, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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