CONSUMER COMPLAINT BEHAVIOUR, WARRANTY AND WARRANTY CLAIM: BRIEF OVERVIEW

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F17%3A63517790" target="_blank" >RIV/70883521:28120/17:63517790 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
CONSUMER COMPLAINT BEHAVIOUR, WARRANTY AND WARRANTY CLAIM: BRIEF OVERVIEW
Original language description
The consumer complaint behaviour is an area of research, which deals with the identification and analysis of all the aspects involved in the consumer reaction to a product or a service failure and the consequent perceived dissatisfaction. The present study examines and reports the consumer complaint behaviour concerning warranty and warranty claim aspects. The main objective is to identify and comprehend consumer behaviour regarding complaint in relation to warranty and warranty claim. Based on literature review, the research findings suggest, warranty as well as warranty claim play significant role on consumer complaint behaviour. This study reviewing various aspects in the area of consumer complaint behaviour including warranty and warranty claim would be useful to marketing theory and practices for practitioners including scholars in marketing literature.
Czech name
—
Czech description
—

Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
DOKBAT 2017 - 13th Annual International Bata Conference for Ph.D. Students and Young Researchers
ISBN
978-80-7454-654-9
ISSN
—
e-ISSN
neuvedeno
Number of pages
12
Pages from-to
281-292
Publisher name
Fakulta managementu a ekonomiky, UTB ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Apr 26, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
—

Similar results(10)