DEVELOPMENT OF BUSINESS MODELS
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F18%3A63520254" target="_blank" >RIV/70883521:28120/18:63520254 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
DEVELOPMENT OF BUSINESS MODELS
Original language description
The article deals with the development of business models. Its aim is to summarize current knowledge of business models (BMs), describe the ontology of BMs and clarify some contradictions that arose after BMs began to be used as important tools for describing business. Since this is a qualitative study, the basis of the analysis was the scientific articles and monographs, which were searched using selected scientific databases. The literary research has shown that the role of selected management theory (such as Drucker's business theory or the Balanced Scorecard concept by Kaplan and Norton) has played an important role in the development of BMs, as well as practical examples of successful business models (such as BM Gillette and a model called razors / blades). Current theory distinguishes pipe and platform models. In case of pipes, firms create goods and services, push them out and sell them to customers (value is created by producer). Platforms are based on the principle of co-creation, which perceives the customer as a creator and consumer of value. Several concepts have also emerged in literature to illustrate the essence of business models using building elements (individual parts of the model). The most used concept in theory and practice has become BM Canvas, which is made up of nine building elements. The core of this model is value proposition which turns the attention of researchers and practitioners from profit to value creation.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 5th International Conference on Finance and Economics
ISBN
978-80-7454-767-6
ISSN
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e-ISSN
neuvedeno
Number of pages
16
Pages from-to
257-273
Publisher name
Fakulta managementu a ekonomiky, UTB ve Zlíně
Place of publication
Zlín
Event location
Ho Chi Minh City
Event date
Sep 20, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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