Digitalization as an enabler of business model dynamics

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F20%3APU136414" target="_blank" >RIV/00216305:26510/20:PU136414 - isvavai.cz</a>
Result on the web
<a href="http://www.bm.vgtu.lt/index.php/verslas/2020/paper/view/562" target="_blank" >http://www.bm.vgtu.lt/index.php/verslas/2020/paper/view/562</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.3846/bm.2020.562" target="_blank" >10.3846/bm.2020.562</a>

Result language
angličtina
Original language name
Digitalization as an enabler of business model dynamics
Original language description
The purpose of the articles is to answer a research question related to the extent of the impact of digitalization on a business model (BM) of a focal company. An original primary, qualitative research has been conducted. It draws on multiple, in-depth case studies on a globally active B2B incumbent manufacturing companies that recently implemented a digital platform-based customer relationship management system. The data was gathered through participative observation and semi-structured interviews with system users and project leaders. The contribution of the research is in linking the business model dynamic change with a customer relationship management system (CRMS). It identifies the element HOW - value creation - as the mainly affected element of BM of the focal company.
Czech name
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Czech description
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Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
11th International Scientific Conference "Business and Management 2020" May 7-8, 2020, Vilniums, LITHUANIA
ISBN
978-609-476-231-4
ISSN
2029-929X
e-ISSN
—
Number of pages
11
Pages from-to
73-83
Publisher name
VGTU Press
Place of publication
Vilnius, Lithuania
Event location
Vilnius
Event date
May 7, 2020
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
—

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