Role of Need for Closure on Perceived Price Fairness

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F18%3A63521207" target="_blank" >RIV/70883521:28120/18:63521207 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Role of Need for Closure on Perceived Price Fairness
Original language description
In contemporary years, need for closure as a driver of consumer behaviour has received significant attention. The present research would extend the extant pricing literature by including a cognitive factor, i.e., need for closure, which is predicted to have a substantial impact on perceived price fairness. When exposed to negative and/or undesirable incident such as price increase, need for closure (low vs high) influences cognitive attribution. Moreover, this cognitive attribution would thereby influence price fairness perceptions. It is significant for managers and marketers to comprehend the effect of cognitive need for closure on perceived price fairness so as to maintain positive customer’s perception of price, which can result in positive outcomes and enhance firms’ competitiveness.
Czech name
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Czech description
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Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
PROCEEDINGS OF THE 12th INTERNATIONAL MANAGEMENT CONFERENCE “Management Perspectives in the Digital Era”
ISBN
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ISSN
2286-1440
e-ISSN
neuvedeno
Number of pages
10
Pages from-to
797-806
Publisher name
The Bucharest University of Economics Studies
Place of publication
Bukurešť
Event location
Bucharest
Event date
Nov 1, 2018
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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