Evaluation of yield management as a revenue-increasing tool: Case study
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F19%3A63523564" target="_blank" >RIV/70883521:28120/19:63523564 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Evaluation of yield management as a revenue-increasing tool: Case study
Original language description
The aim of this article is to evaluate the future usage of 'yield management' for one hotel in the Czech Republic. The research is done in the form of case study. Several indicators of yield management will be used such as average room rate, revenue per available room, the calculation of fixed and variable costs and the average occupancy rate. The outcomes of this research show that by future implementation of yield management, the hotel revenues should increase annually. This research should increase awareness in the hotel management and offer an impulse for considering the changes in pricing for increasing better future economic sustainability.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 2nd International Conference on Tourism Research (ICTR 2019)
ISBN
978-1-912764-14-3
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
338-344
Publisher name
Acad Conferences Ltd
Place of publication
CURTIS FARM, KIDMORE END, NR READING, RG4 9AY
Event location
Porto
Event date
May 14, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000471925200039