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Evaluation of yield management as a revenue-increasing tool: Case study

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F19%3A63523564" target="_blank" >RIV/70883521:28120/19:63523564 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Evaluation of yield management as a revenue-increasing tool: Case study

  • Original language description

    The aim of this article is to evaluate the future usage of &apos;yield management&apos; for one hotel in the Czech Republic. The research is done in the form of case study. Several indicators of yield management will be used such as average room rate, revenue per available room, the calculation of fixed and variable costs and the average occupancy rate. The outcomes of this research show that by future implementation of yield management, the hotel revenues should increase annually. This research should increase awareness in the hotel management and offer an impulse for considering the changes in pricing for increasing better future economic sustainability.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Others

  • Publication year

    2019

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Proceedings of the 2nd International Conference on Tourism Research (ICTR 2019)

  • ISBN

    978-1-912764-14-3

  • ISSN

  • e-ISSN

  • Number of pages

    7

  • Pages from-to

    338-344

  • Publisher name

    Acad Conferences Ltd

  • Place of publication

    CURTIS FARM, KIDMORE END, NR READING, RG4 9AY

  • Event location

    Porto

  • Event date

    May 14, 2019

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article

    000471925200039