The employer branding creation and HR marketing in selected healthcare service providers

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F20%3A63526546" target="_blank" >RIV/70883521:28120/20:63526546 - isvavai.cz</a>

Result on the web

<a href="https://content.sciendo.com/view/journals/mmcks/15/1/article-p95.xml?language=enhttps://content.sciendo.com/view/journals/mmcks/15/1/article-p95.xml?language=en" target="_blank" >https://content.sciendo.com/view/journals/mmcks/15/1/article-p95.xml?language=enhttps://content.sciendo.com/view/journals/mmcks/15/1/article-p95.xml?language=en</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/mmcks-2020-0006" target="_blank" >10.2478/mmcks-2020-0006</a>

Result language

angličtina

Original language name

The employer branding creation and HR marketing in selected healthcare service providers

Original language description

The paper focuses on the employer branding creation and HR marketing in selected healthcare service providers. The employer branding creation and HR marketing have become an interesting and creative area both in the field of HR management and marketing. The process of the employer branding creation and the conception of HR marketing coming from within the organizations and corporations could an interesting and effective tool that management not only in healthcare service providers could use to create a relationship with their current and also the potential employees. The aim of the article was to find out, among other things, which factors influence the choice of the employer (concerning the selected healthcare service provider). This study was researched on the gender and biological age of the respondents. For research purposes, a structured questionnaire was used. This questionnaire was distributed among selected healthcare service providers in the Czech Republic. The proposed research hypotheses have been verified through research. The statistical method of the Pearson&apos;s Chi-square test was chosen to verify the research hypotheses. This research study has brought the compelling findings. Firstly, that there is a statistically significant relationship between the factors influencing the choice of the employer (the selected healthcare service provider) and the age of the respondents, and secondly that there is a statistically significant relationship between the factors influencing the choice of the employer and the gender of the respondents in selected healthcare service providers in the Czech Republic.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

—

Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2020

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Management and Marketing

ISSN

1842-0206

e-ISSN

—

Volume of the periodical

15

Issue of the periodical within the volume

1

Country of publishing house

RO - ROMANIA

Number of pages

14

Pages from-to

95-108

UT code for WoS article

000525754700006

EID of the result in the Scopus database

2-s2.0-85083880491