Trends in Strategic Human Resource Management: Employer Brand Atractiveness
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F21%3A%230000138" target="_blank" >RIV/02819180:_____/21:#0000138 - isvavai.cz</a>
Result on the web
<a href="http://www.magnanimitas.cz/ADALTA/1101/PDF/1101.pdf" target="_blank" >http://www.magnanimitas.cz/ADALTA/1101/PDF/1101.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.33543/1101" target="_blank" >10.33543/1101</a>
Alternative languages
Result language
angličtina
Original language name
Trends in Strategic Human Resource Management: Employer Brand Atractiveness
Original language description
Employer brand management has become a growing necessity. For most companies, it does not mean the random short-term campaigns, but the crucial factor in successfully building the employer brand being the employees themselves. The aim of the paper is to present the findings from a questionnaire survey of selected factors that affect the employer brand image as a strategic tool for human resource management from the perspective of HR staff in the Czech Republic. The research was carried out from May 2019 to January 2020, 112 respondents (HR managers) taking part in it. The results show that systematic employer brand creation is conditional upon the company’s personnel strategy. Appropriate use of the brand helps retain the existing employees. Satisfied staff are more likely to become ambassadors for the company brand, engaging in its communication towards the external labour market. Being a matter for the competence of the personnel department, employer branding must be integrated into HR managerial strategies. The results of the survey also support the assumption that the requirements and expectations of both current and prospective employees are to be complied wi
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
AD ALTA: Journal Of Interdisciplinary Research
ISSN
1804-7890
e-ISSN
2464-6733
Volume of the periodical
11
Issue of the periodical within the volume
01
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
6
Pages from-to
292-297
UT code for WoS article
000674964900047
EID of the result in the Scopus database
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