HR Marketing – Atributes of Employee Retention

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F16%3A00000304" target="_blank" >RIV/46747885:24310/16:00000304 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

HR Marketing – Atributes of Employee Retention

Original language description

This paper deals with the topic of HR marketing and factors of the employee retention implicated on the primary data of large and medium enterprises in the Liberec region. In the theoretical part the aim of the paper is to introduce a concept of the HR marketing and aspects of employer branding as an important factor for employee retention. The empirical part aims to evaluate an extent of using of internal HR marketing tools and their importance for an employee retention. Attributes of the employee retention as an important part of the employer branding are evaluated by specialists from large and medium enterprises in the Liberec region. The importance of these attributes is statistically tested and results prove crucial factors to support quality of employer branding and thus to keep the best and motivated employees. The paper confirms that tools of HR marketing play an important role in the employee and potential employee satisfaction.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Acta Academica Karviniensia

ISSN

1212-415X

e-ISSN

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Volume of the periodical

XVI

Issue of the periodical within the volume

2

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

21

Pages from-to

20-40

UT code for WoS article

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EID of the result in the Scopus database

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