Ways of Human Resource Branding in Czech Agricultural Companies

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F15%3A67223" target="_blank" >RIV/60460709:41110/15:67223 - isvavai.cz</a>

Alternative codes found

RIV/60460709:41320/15:67223

Result on the web

<a href="http://dx.doi.org/10.1515/sab-2015-0025" target="_blank" >http://dx.doi.org/10.1515/sab-2015-0025</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1515/sab-2015-0025" target="_blank" >10.1515/sab-2015-0025</a>

Result language

angličtina

Original language name

Ways of Human Resource Branding in Czech Agricultural Companies

Original language description

Current demographic and economic conditions in individual countries lead to a significant increase in competition in the labour market. Every employer from all economic sectors wants to have a competent and talented work force and the fight for such employees becomes harder and harder. For companies to attract and retain the best employees, it is necessary to build a good employer brand that may appeal to talented employees. The article provides a picture of the current situation in employer branding inthe agricultural, forestry and fishing sectors in the Czech Republic and deals with ways of its improvement. The survey was conducted by means of a questionnaire survey (n=108) and the methods of analysis, synthesis, deduction and induction. The resultshave shown that the majority of agricultural companies (75.9%) perceive knowledge continuity management as a trend that contributes to good employer branding. The major benefits arising from the encouragement of employer branding in agri

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Scientia Agriculturae Bohemica

ISSN

1211-3174

e-ISSN

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Volume of the periodical

46

Issue of the periodical within the volume

3

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

9

Pages from-to

112-120

UT code for WoS article

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EID of the result in the Scopus database

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