Employer branding in the agricultural sector: making a company attractive for the potential employees

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A70275" target="_blank" >RIV/60460709:41110/17:70275 - isvavai.cz</a>

Alternative codes found

RIV/60460709:41320/17:70275

Result on the web

<a href="http://dx.doi.org/10.17221/338/2015-AGRICECON" target="_blank" >http://dx.doi.org/10.17221/338/2015-AGRICECON</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.17221/338/2015-AGRICECON" target="_blank" >10.17221/338/2015-AGRICECON</a>

Result language

angličtina

Original language name

Employer branding in the agricultural sector: making a company attractive for the potential employees

Original language description

The specificity of an agriculture sector affects the situation in the labour market. The demand of agriculture companies for qualified workers is relatively high, unfortunately, people still prefer to work in related or other fields where they have more suitable work conditions related. Building the brand of the employer, improving the awareness of the public and increasing the loyalty of present employees can raise the offer of vacancies and obtain new qualified employees. The aim of the paper is to identify the benefits of human resource branding in businesses arising therefrom. A partial aim is to identify key managerial challenges of agriculture businesses at present. In this work data collected from a questionnaire survey were used together with the information from the Czech Statistical Office, in whose opinion the labour market in the agriculture sector does not exhibit a positive trend. As a part of the evaluation a factor analysis was carried out identifying three categories of benefits c

Czech name

—

Czech description

—

Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

—

OECD FORD branch

50204 - Business and management

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2017

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Agricultural Economics (Zemědělská ekonomika)

ISSN

0139-570X

e-ISSN

—

Volume of the periodical

63

Issue of the periodical within the volume

5

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

11

Pages from-to

217-227

UT code for WoS article

000400994900003

EID of the result in the Scopus database

2-s2.0-85019105662