Current trends of employers' brands and strategies to improve the attractiveness of employers
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F18%3A43914365" target="_blank" >RIV/62156489:43110/18:43914365 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.20472/IAC.2018.043.050" target="_blank" >http://dx.doi.org/10.20472/IAC.2018.043.050</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.20472/IAC.2018.043.050" target="_blank" >10.20472/IAC.2018.043.050</a>
Alternative languages
Result language
angličtina
Original language name
Current trends of employers' brands and strategies to improve the attractiveness of employers
Original language description
The article deals with the attitude of HR specialists to current HR trends. It addresses the question of building an employer's brand as a competitive advantage in the labor market. Companies have begun or are slowly starting to deal with the Employer Branding concept. They do not want to leave anything to chance and want to manage their business with a long-term perspective. With a long-term perspective which helps firms to promote themselves on the external labor market in front of potential candidates and on the internal labor market in front of their own employees. This promotion must be able to address, attract, retain and motivate talented and qualified employees and ensure the engagement of their own employees. It is and will be a major challenge in recent years. Employer brand should serve as a useful organizational framework for strategic human resources management. For the purpose of these findings, an online survey is conducted every year, involving HR specialists. Research was conducted in 2014, 2015, 2016, 2017 and 2018. The analyzes of individual years were evaluated and the results are compared on a year-to-year basis. The results show four main recommendations for companies operating in the Czech Republic. This paper is a part of a research - project IGA (Internal Grant Agency) No. PEF_DP_2018004, Department of Management, FBE, MENDELU in Brno.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 43rd International Academic Conference
ISBN
978-80-87927-79-3
ISSN
2336-5617
e-ISSN
neuvedeno
Number of pages
14
Pages from-to
283-296
Publisher name
International Institute of Social and Economic Sciences
Place of publication
Praha
Event location
Lisabon
Event date
Sep 25, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—