HR DIVERSITY DEVELOPMENT AND EMPLOYER BRANDING
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21630%2F20%3A00341095" target="_blank" >RIV/68407700:21630/20:00341095 - isvavai.cz</a>
Result on the web
<a href="https://relik.vse.cz/2019/download/pdf/281-Dvorakova-Zuzana-paper.pdf" target="_blank" >https://relik.vse.cz/2019/download/pdf/281-Dvorakova-Zuzana-paper.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
HR DIVERSITY DEVELOPMENT AND EMPLOYER BRANDING
Original language description
Depending on globalization and internationalization, workplace diversity in all forms of organizations becomes a reality and a long-term trend. HR diversity seems to be a significant success factor for organizations. However, HR diversity management builds on a pragmatic approach and uses the corporate marketing mix. The integration of HRM with other business processes leverages the potential of global teams and can utilize the creativity of diverse human resources. A combination of HRM with participative leadership has the potential to support employees from different backgrounds to creativity and innovations. Employers are under increasing pressure to be competitive as well as to behave in socially responsible ways. The paper aims at the latest trends in HR diversity management in the context of CSR and analyzing the significant trends in brand management that improves employers` position in the labor market. In connection with marketing concepts and employer branding, we suggest a new approach to the employer branding that focuses on HR diversity development. The research methodology covers the desk research, semi-structured interviews held from July to October 2019, and authors` observations. Findings include an analysis of situational cases and recommendations for an employer branding framework that can promote HR diversity.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of Relik 2019, Reproduction of Human Capital
ISBN
978-80-245-2329-3
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
75-84
Publisher name
Vysoká škola ekonomická
Place of publication
Praha
Event location
Praha
Event date
Nov 7, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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