The association between gender and occupation in a gamified purchasing environment: perspective from Kosovo and Albania
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63527258" target="_blank" >RIV/70883521:28120/21:63527258 - isvavai.cz</a>
Result on the web
<a href="https://www.inderscienceonline.com/doi/abs/10.1504/IJEMR.2021.116502" target="_blank" >https://www.inderscienceonline.com/doi/abs/10.1504/IJEMR.2021.116502</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1504/IJEMR.2021.116502" target="_blank" >10.1504/IJEMR.2021.116502</a>
Alternative languages
Result language
angličtina
Original language name
The association between gender and occupation in a gamified purchasing environment: perspective from Kosovo and Albania
Original language description
Gamification is considered as a magic bullet to induce dull experiences with fun and enjoyment. However, understanding the gamification attributes for s-commerce users falls short due to limited empirical research. The purpose of this study is to explore the differences between males and females and employed and unemployed buyers who purchase products and services via s-commerce when game elements are considered. A questionnaire containing 61 questions and was distributed via social platforms. To analyse the gathered data, EFA and Mann-Whitney U test have been employed. The study concludes that for Kosovar s-commerce users employment status is significantly different regarding game mechanics. Regarding gender, out of all game elements, significant differences were found only in aesthetics. On the other hand, no gender and occupation differences have been identified for Albanian s-commerce users. The results of this study are useful for companies which provide products/services focused on gender and employment status.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
International Journal of Electronic Marketing and Retailing
ISSN
1741-1025
e-ISSN
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Volume of the periodical
12
Issue of the periodical within the volume
3
Country of publishing house
CH - SWITZERLAND
Number of pages
16
Pages from-to
2015-231
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85111727265