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The role of generational cohorts in mobile banking adoption: evidence from South-Eastern Europe

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63548998" target="_blank" >RIV/70883521:28120/22:63548998 - isvavai.cz</a>

  • Result on the web

    <a href="https://www.inderscienceonline.com/doi/epdf/10.1504/IJSTM.2022.123503" target="_blank" >https://www.inderscienceonline.com/doi/epdf/10.1504/IJSTM.2022.123503</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.1504/IJSTM.2022.123503" target="_blank" >10.1504/IJSTM.2022.123503</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    The role of generational cohorts in mobile banking adoption: evidence from South-Eastern Europe

  • Original language description

    The extended unified theory of acceptance and use of technology (UTAUT2) model extensively explains consumers&apos; behaviour. However, from the service providers&apos; perspective, understanding the role of generational cohorts in technology acceptance is necessary. The paper explores this role in mobile banking adoption by investigating its moderating effect on the linkages between the antecedents of the UTAUT2 model and behavioural intention. The article uses the partial least square method and regressions with generation as a multi-categorical moderator to investigate the moderating effect in a sample of 959 individuals from South-Eastern Europe. Findings reveal that generations govern most of the linkages between the antecedents of UTAUT2 and behavioural intention. These relationships were stronger for generation Y than generation Z, while there were no differences between generation X and Y. The paper contributes to the literature by providing theoretical and practical insights in the context of developing countries

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database

  • CEP classification

  • OECD FORD branch

    50202 - Applied Economics, Econometrics

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2022

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    International Journal of Services Technology and Management

  • ISSN

    1460-6720

  • e-ISSN

    1741-525X

  • Volume of the periodical

    28

  • Issue of the periodical within the volume

    1-2

  • Country of publishing house

    CH - SWITZERLAND

  • Number of pages

    22

  • Pages from-to

    24-45

  • UT code for WoS article

    000815533800002

  • EID of the result in the Scopus database

    2-s2.0-85133702897