The role of generational cohorts in mobile banking adoption: evidence from South-Eastern Europe
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63548998" target="_blank" >RIV/70883521:28120/22:63548998 - isvavai.cz</a>
Result on the web
<a href="https://www.inderscienceonline.com/doi/epdf/10.1504/IJSTM.2022.123503" target="_blank" >https://www.inderscienceonline.com/doi/epdf/10.1504/IJSTM.2022.123503</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1504/IJSTM.2022.123503" target="_blank" >10.1504/IJSTM.2022.123503</a>
Alternative languages
Result language
angličtina
Original language name
The role of generational cohorts in mobile banking adoption: evidence from South-Eastern Europe
Original language description
The extended unified theory of acceptance and use of technology (UTAUT2) model extensively explains consumers' behaviour. However, from the service providers' perspective, understanding the role of generational cohorts in technology acceptance is necessary. The paper explores this role in mobile banking adoption by investigating its moderating effect on the linkages between the antecedents of the UTAUT2 model and behavioural intention. The article uses the partial least square method and regressions with generation as a multi-categorical moderator to investigate the moderating effect in a sample of 959 individuals from South-Eastern Europe. Findings reveal that generations govern most of the linkages between the antecedents of UTAUT2 and behavioural intention. These relationships were stronger for generation Y than generation Z, while there were no differences between generation X and Y. The paper contributes to the literature by providing theoretical and practical insights in the context of developing countries
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50202 - Applied Economics, Econometrics
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
International Journal of Services Technology and Management
ISSN
1460-6720
e-ISSN
1741-525X
Volume of the periodical
28
Issue of the periodical within the volume
1-2
Country of publishing house
CH - SWITZERLAND
Number of pages
22
Pages from-to
24-45
UT code for WoS article
000815533800002
EID of the result in the Scopus database
2-s2.0-85133702897