Extending the UTAUT Model to Understand the Barriers towards SME Digitalization
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63552198" target="_blank" >RIV/70883521:28120/22:63552198 - isvavai.cz</a>
Result on the web
<a href="https://scindeks.ceon.rs/Article.aspx?artid=1452-48642202403A" target="_blank" >https://scindeks.ceon.rs/Article.aspx?artid=1452-48642202403A</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5937/sjm17-37629" target="_blank" >10.5937/sjm17-37629</a>
Alternative languages
Result language
angličtina
Original language name
Extending the UTAUT Model to Understand the Barriers towards SME Digitalization
Original language description
Digitalization has been identified as a core growth driver for small and medium enterprises (SMEs) in this digital era. This study investigates the drivers and barriers aligned with the tendency of owner-managers of SMEs to adopt digitalization. A conceptual framework is developed that extends the unified theory of acceptance and technology (UTAUT) with an anxiety-digitalized environment as a moderating factor of SME owner-managers' intention to adopt digitalization. A quantitative methodology is used to gauge responses from 89 respondents (owner-managers). Additionally, the variance-based structural equation modelling approach (PLS-SEM) is used to analyse and validate the proposed model. Results show that attitude positively mediates the relationship between performance expectancy and intention to adopt digitalization. However, effort expectancy and facilitating conditions were found to negatively influence attitude and intention to adopt digitalization. On the contrary, the results obtained did not confirm the significance of an anxiety-digitalized environment in moderation analyses. Consequently, the overall structural model accounted for 51.1% of the variance in the intention to adopt digitalization among SMEs. This study has theoretically and practically contributed to understanding owner-managers' intent to adopt digitalization of SMEs in the Czech Republic.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Serbian Journal of Management
ISSN
1452-4864
e-ISSN
2217-7159
Volume of the periodical
17
Issue of the periodical within the volume
2
Country of publishing house
RS - THE REPUBLIC OF SERBIA
Number of pages
22
Pages from-to
403-424
UT code for WoS article
000892256100010
EID of the result in the Scopus database
2-s2.0-85143871482