Extending UTAUT with competitive pressure for SMEs digitalization adoption in two European nations: a multi-group analysis

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63562178" target="_blank" >RIV/70883521:28120/23:63562178 - isvavai.cz</a>

Result on the web

<a href="https://www.emerald.com/insight/content/doi/10.1108/AJIM-11-2022-0482/full/html" target="_blank" >https://www.emerald.com/insight/content/doi/10.1108/AJIM-11-2022-0482/full/html</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1108/AJIM-11-2022-0482" target="_blank" >10.1108/AJIM-11-2022-0482</a>

Result language

angličtina

Original language name

Extending UTAUT with competitive pressure for SMEs digitalization adoption in two European nations: a multi-group analysis

Original language description

Purpose – In this article, the authors draw upon an extended unified theory of acceptance and use of technology (UTAUT) and propose a research model involving performance expectancy (PE), effort expectancy (EE), facilitating conditions (FC) and competitive pressure (CP) as potential salient factors explaining the adoption of digitalization in European SMEs. The authors also postulate that there may be cross-cultural differences, thereby leading us to include the country as a moderator in the model. Design/methodology/approach – The authors validate this model with a cross-cultural sample involving 188 owner-managers from the Czech Republic and Slovakia and through the partial least square structural equation modeling (PLS-SEM) techniques as well as multi-group analysis.Findings – The results using the study’s global dataset indicate that PE, FC and CP significantly affect own-managers intentions toward digitalization in SMEs. The authors’ application of the multi-group analysis also suggests that although the two countries differ in digitalization adoption intention, the differences are statistically insignificant. In the conclusion, the authors highlight several implications these findings have for theory and practice.Practical implications – The authors recommend that the providers of emerging digital technologies should improve on the performance features of those technologies and ensure they are relevant to the SMEs. By doing so, the adoption of digitalization will grow, because owner-managers of SMEs will have the confidence that adopting such technologies will improve their operations. Second, SMEs are required to provide adequate organizational and technical infrastructure to support digitalization adoption.Originality/value – Aside from being among the few attempts to extend the explanatory power of UTAUT with PE, EE, FC and CP in investigating digitalization adoption in SMEs context, this study also validates its model with rigorous methodological approach as well as three datasets (global, Czech Republic and Slovakia) thereby strengthening the validity of the results.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2023

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Aslib Journal of Information Management

ISSN

2050-3806

e-ISSN

2050-3814

Volume of the periodical

neuveden

Issue of the periodical within the volume

neuvedeno

Country of publishing house

GB - UNITED KINGDOM

Number of pages

27

Pages from-to

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UT code for WoS article

001009947000001

EID of the result in the Scopus database

2-s2.0-85162074107