Nudging healthy restaurant selection in an online food delivery platform: The effect of availability and priming

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63559338" target="_blank" >RIV/70883521:28120/22:63559338 - isvavai.cz</a>

Result on the web

<a href="http://www.transformations.knf.vu.lt/57c/article/nudg" target="_blank" >http://www.transformations.knf.vu.lt/57c/article/nudg</a>

DOI - Digital Object Identifier

—

Result language

angličtina

Original language name

Nudging healthy restaurant selection in an online food delivery platform: The effect of availability and priming

Original language description

The nudge theory has gained much attention in academia; however, little is known about the effects of nudges on online food service environments. Hence, the study tests the effect of availability and priming nudges on consumers’ selection of healthy restaurants in a food delivery platform. A 2 x 2 between-subjects factorial design was utilized, with health prime (presence vs. absence) and restaurant availability (high vs. low) as factors. About 264 university undergraduate students participated study and were randomly allocated to the experimental conditions. Inferential statistics and binary logistic regression were used in data analysis. The results confirm the effect of restaurant availability and oppose health primes’ effect. A healthy restaurant is likely chosen when the choice environment has more healthy options to choose from. Health primes may spark health awareness among consumers; however, to cause a behavioral change, robust priming elements are required to cancel familiarity and self-licensing biases. A potential adaptation or modification of offline nudges is imperative to remain effectual. We offer practical implications for food delivery platform providers and policymakers in addressing health concerns around online food delivery services.

Czech name

—

Czech description

—

Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

—

OECD FORD branch

50201 - Economic Theory

Project

—

Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2022

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Transformations in Business &amp; Economics

ISSN

1648-4460

e-ISSN

—

Volume of the periodical

21

Issue of the periodical within the volume

3C

Country of publishing house

LT - LITHUANIA

Number of pages

17

Pages from-to

395-411

UT code for WoS article

000927590600003

EID of the result in the Scopus database

2-s2.0-85147814564