Social media adoption in smes sustainability: evidence from an emerging economy
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63559218" target="_blank" >RIV/70883521:28120/23:63559218 - isvavai.cz</a>
Alternative codes found
RIV/70883521:28140/23:63559218
Result on the web
<a href="https://doi.org/10.1080/23311975.2023.2183573" target="_blank" >https://doi.org/10.1080/23311975.2023.2183573</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1080/23311975.2023.2183573" target="_blank" >10.1080/23311975.2023.2183573</a>
Alternative languages
Result language
angličtina
Original language name
Social media adoption in smes sustainability: evidence from an emerging economy
Original language description
Social media is constantly changing the business landscape across all economic sectors. Given this, small and medium enterprises (SMEs) are leveraging this to give their businesses a new trend. In emerging economies, however, the rate of adoption and integration of social media among small and medium enterprises appears to have lagged due to a multitude of factors. Drawing on the technology organization and environment (TOE) framework, the purpose of this study was to investigate the factors affecting social media application adoption and their impact on SMEs’ sustainability in Ghana’s context. Data was collected from 430 managers of SMEs in Ghana using a structured questionnaire and analyzed using a PLS-SEM. Findings revealed that cost-effectiveness, customer pressure, employees’ competence, financial resource availability, and leaders’ support positively influence social media adoption, while social media adoption also impacts SME firms’ sustainability. A negative effect was, however, observed for factors like industry pressure, perceived complexity, relative advantage, and perceived compatibility. This stucontributes to the rising deployment of social media by businesses to improve their competitiveness. The implications of the research are also discussed.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50201 - Economic Theory
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Cogent Business and Management
ISSN
2331-1975
e-ISSN
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Volume of the periodical
10
Issue of the periodical within the volume
1
Country of publishing house
GB - UNITED KINGDOM
Number of pages
28
Pages from-to
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UT code for WoS article
000939787700001
EID of the result in the Scopus database
2-s2.0-85149360487