BRIDGING THE GAP BETWEEN THE COUNTRY AND THE FACTORS OF COMPETITIVENESS OF ENTERPRISES

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63572358" target="_blank" >RIV/70883521:28120/23:63572358 - isvavai.cz</a>

Result on the web

<a href="https://www.cjournal.cz/files/513.pdf" target="_blank" >https://www.cjournal.cz/files/513.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7441/joc.2023.04.11" target="_blank" >10.7441/joc.2023.04.11</a>

Result language

angličtina

Original language name

BRIDGING THE GAP BETWEEN THE COUNTRY AND THE FACTORS OF COMPETITIVENESS OF ENTERPRISES

Original language description

Enterprises desiring to be competitive have to continuously improve and react to the current trends. It is important, therefore, to know consumers’ opinions and needs to remain competitive, especially as consumers’ behaviour arises from a range of factors and conditions, both macro- and microeconomic. Revenue and the prices of consumer goods, undoubtedly the key determinants that have a direct impact on consumer conduct, decide the market demand, and supply determines the real framework of consumption. Geographical, natural, civilisational, and cultural conditions are among the factors affecting consumers’ decisions, influencing consumers’ cultural preferences on the one hand and having an impact on consumer behaviour, on the other hand. This paper identifies the factors of enterprise competitiveness in the opinions of Czech, Slovak and Polish consumers. Specialist literature is reviewed, and descriptive statistical methods and exploratory factor analysis (EFA) are applied. The results are analysed on the basis of a survey of a consumer group using STATISTICA 13.0 software. The survey questionnaire relates to an assessment of significance of competitiveness factors used by enterprises. The research carried out can influence the development of theories of business competitiveness, and the results obtained can provide guidance to managers on the selection of key factors of enterprise competitiveness.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2023

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Journal of Competitiveness

ISSN

1804-1728

e-ISSN

—

Volume of the periodical

15

Issue of the periodical within the volume

4

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

19

Pages from-to

214-232

UT code for WoS article

001143918000003

EID of the result in the Scopus database

2-s2.0-85182877965