Peer-provider participation in the sharing economy: The moderating role of warm glow emotion and underlying motivations
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F25%3A63589578" target="_blank" >RIV/70883521:28120/25:63589578 - isvavai.cz</a>
Result on the web
<a href="https://www.sciencedirect.com/science/article/pii/S0160791X25000685?via%3Dihub" target="_blank" >https://www.sciencedirect.com/science/article/pii/S0160791X25000685?via%3Dihub</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.techsoc.2025.102878" target="_blank" >10.1016/j.techsoc.2025.102878</a>
Alternative languages
Result language
angličtina
Original language name
Peer-provider participation in the sharing economy: The moderating role of warm glow emotion and underlying motivations
Original language description
Peer providers play a crucial role in the growth and sustainability of the sharing economy. However, the psychology and behavior of peer providers who assume the role of suppliers on sharing economy platforms have received insufficient attention in the literature. This study proposes a model that examines the role of warm glow emotion, perceived economic, social, and environmental benefits, and trust beliefs on attitudes and supply intentions on the platform. An online scenario-based survey involving 361 platform users was conducted, and data were analyzed using the partial least squares structural equation modeling technique. The results indicate that warm glow feelings positively influence peer-provider participation. A strong warm glow feeling can also reduce decision-making complexity by enhancing trust and attitudes towards sharing. Perceived social benefits emerge as the strongest predictor of attitudes, followed by trust beliefs and perceived economic benefits; surprisingly, the influence of perceived environmental benefits is dismissed. This study contributes to the sharing economy literature by elucidating the key emotional and psychological factors that precede peer-provider participation. It extends the warm glow-giving theory and emotion literature to contexts beyond charitable and environmental acts. Practical insights are discussed for planning and designing strategies to target peer providers.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50901 - Other social sciences
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Technology in Society
ISSN
0160-791X
e-ISSN
1879-3274
Volume of the periodical
2025
Issue of the periodical within the volume
82
Country of publishing house
GB - UNITED KINGDOM
Number of pages
17
Pages from-to
1-17
UT code for WoS article
001455500800001
EID of the result in the Scopus database
2-s2.0-105000267563