What are the antecedents to fast-food customer loyalty?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F25%3A63596318" target="_blank" >RIV/70883521:28120/25:63596318 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
What are the antecedents to fast-food customer loyalty?
Original language description
Customer retention and loyalty are paramount in the restaurant industry, especially in the fast-food sector. Although customer loyalty in the fast-food industry has received extensive attention from practitioners and academics worldwide, researchers have yet to establish the critical factors of fast-food customer loyalty. This paper aims to reveal the antecedents of fast-food customer loyalty by synthesizing the results of recent studies. Methodologically, this research develops a systematic literature review fol-lowing the PRISMA framework. Thirty-one publications available on Scopus and Web of Science databases were included in the review and analyzed to identify the most re-searched antecedents of fast-food customer loyalty in recent years. Overall, this re-search provides valuable insights for academics and practitioners interested in fast-food customer loyalty.
Czech name
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Czech description
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Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 19th International Scientific Conference INPROFORUM. Economy Under Pressure
ISBN
978-80-7694-143-4
ISSN
2336-6788
e-ISSN
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Number of pages
10
Pages from-to
50-59
Publisher name
Jihočeská univerzita v Českých Budějovicích
Place of publication
České Budějovice
Event location
České Budějovice
Event date
Nov 6, 2025
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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