Marketing and Communications Tools in Service Sector in Time of Crisis.

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F13%3A43870541" target="_blank" >RIV/70883521:28130/13:43870541 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Marketing and Communications Tools in Service Sector in Time of Crisis.

Original language description

The aim of this article is to demonstrate the correlation of changes in economic performance of the Czech Republic in 21st century with respect to company´s marketing and communications activities, especially in the area of services. Based on the original research carried out by the authors at 231 service providers and results of conjunctural research and ad hoc studies, this article reveals the intensity and time delay in reactions of the service sector to the recession in the process industry as wellas the level of implementation of marketing services in the time of the world economic crisis. It also points out the trends in marketing communications that react to decreased citizens´ purchasing power on one hand and lower marketing budgets on the other. The final part provides space for deduction regarding the possibilities of development and limits, barriers to effective application of marketing and marketing communications (not only) in services.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AJ - Literature, mass media, audio-visual activities

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2013

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

International Journal of Communications

ISSN

1998-4480

e-ISSN

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Volume of the periodical

7

Issue of the periodical within the volume

1

Country of publishing house

PT - PORTUGAL

Number of pages

9

Pages from-to

1-9

UT code for WoS article

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EID of the result in the Scopus database

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