The Role of Marketing Management in the Service Sector and the Effect of Global Economic Crisis on Company Prosperity

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F13%3A43870646" target="_blank" >RIV/70883521:28130/13:43870646 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Role of Marketing Management in the Service Sector and the Effect of Global Economic Crisis on Company Prosperity
Original language description
The marketing management of companies and organizations is gaining importance during the economic crisis. This is true of production and trading companies as well as service-providing companies. It is the service sector that has been struck hardest by the economic crisis as the crisis predominantly limits the expenses of people and companies in the service sector. Marketing management and marketing activities are essential during economic crisis since they can substantially increase the competitivenessand prosperity of companies. This work presents the outcomes of a marketing research carried out with 231 service providers and reflects the impact of economic crisis on the marketing activities of service providers.
Czech name
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Czech description
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Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings in Conference of Informatics and Management Science
ISBN
978-80-554-0648-0
ISSN
1339-231X
e-ISSN
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Number of pages
5
Pages from-to
109-113
Publisher name
EDIS
Place of publication
SK
Event location
virtuální
Event date
Mar 25, 2013
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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