The Impact of the Economic Crisis on the Marketing Management of Czech Service-Providing Companies

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F12%3A43868314" target="_blank" >RIV/70883521:28130/12:43868314 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Impact of the Economic Crisis on the Marketing Management of Czech Service-Providing Companies
Original language description
The goal of the article is to prove the impact of the changes in the economic power of Czech Republic in the 21st century on the marketing management processes in the service-providing companies. The study is based on an original research conducted with231 service providers, conjunctural research results and ad hoc studies. It reveals the intensity of and the delay in the reaction of the service sector to the recession in the processing industry as well as the rate of the implementation of marketing activities in the period of global economic crisis. The final part of the study focuses on the deduction of the possibilities and limits of effective application of marketing in services (and other branches).
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Advances in Economics, Risk Management, Political and Law Science
ISBN
978-1-61804-123-4
ISSN
2227-460X
e-ISSN
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Number of pages
6
Pages from-to
353-358
Publisher name
WSEAS Press
Place of publication
Praha
Event location
Zlín
Event date
Sep 20, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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