Changes in Marketing Management of Czech Services Firms in Economic Recession
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F13%3A43870608" target="_blank" >RIV/70883521:28130/13:43870608 - isvavai.cz</a>
Result on the web
<a href="http://www.wseas.org" target="_blank" >http://www.wseas.org</a>
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Changes in Marketing Management of Czech Services Firms in Economic Recession
Original language description
Marketing management and marketing activities are essential during economic crisis since they can substantially increase the competitiveness and prosperity of companies. This work presents the outcomes of a marketing research carried out with 89 serviceproviders in the Czech Republic. The aim of this contribution is to conduct a partial primary investigation in order to determine the degree of impact of the economic crisis on economic performance of service providers and on their marketing management.The investigation is a part of a long-term research of the authors, which monitors the implementation of marketing in services.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
—
Result continuities
Project
—
Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of 1st International Conference on Perpetual Education
ISBN
978-1-61804-187-6
ISSN
2227-4618
e-ISSN
—
Number of pages
6
Pages from-to
157-162
Publisher name
WSEAS Press
Place of publication
Athens, Greece
Event location
Athens, Greece
Event date
May 14, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—