The Significance of Demographic and Behavioral Segmentation in Arts Marketing

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F13%3A43870577" target="_blank" >RIV/70883521:28130/13:43870577 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Significance of Demographic and Behavioral Segmentation in Arts Marketing
Original language description
Although we often consider culture to have something to do with the spiritual side of a man and that it has a power to elevate him or her to higher levels of his or her own perfection, we can also think about the role of culture in society from a purelypragmatic position that the relationship of people to culture and cultural products is of a marketing nature, as the essence of marketing is a connection between the product and its target groups, in other words, between sellers and buyers. Every product, whether commercial or non-commercial, is interesting for any (albeit small) target group. Every target group not only has buying motivations, but it can also have some barriers to the product?s consumption such as a barrier of time, information, space,or even of a will. Thus, marketing research plays a significant role in marketing as it can help to solve some of these problems. This study comments on the results of two marketing studies on the Czech Republic inhabitants? relationship
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
ICTIC 2013. Proceedings in Conference of Informatics and Management Sciences. The 2nd International Conference
ISBN
978-80-554-0648-0
ISSN
1339-231X
e-ISSN
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Number of pages
6
Pages from-to
98-103
Publisher name
EDIS - Publishing Institution of the University of Zilina
Place of publication
Žilina
Event location
Žilina
Event date
Mar 25, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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