An empirical study of public perceptions on ambient media
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F15%3A43873631" target="_blank" >RIV/70883521:28130/15:43873631 - isvavai.cz</a>
Result on the web
<a href="http://www.ijsim.net/index.php/papers/item/download/124_cd08bfe1148d7dadc9ba4077a7ff66d4" target="_blank" >http://www.ijsim.net/index.php/papers/item/download/124_cd08bfe1148d7dadc9ba4077a7ff66d4</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.15556/IJSIM.02.04.004" target="_blank" >10.15556/IJSIM.02.04.004</a>
Alternative languages
Result language
angličtina
Original language name
An empirical study of public perceptions on ambient media
Original language description
This paper examines the issue of ambient media in the framework of marketing communication on the level of perception by general public. The article states detailed results of broadband research on the topic of Perception of ambient media by general public in the context of communicate efficiency, which has been done by mobile platform in over 80 countries all over the world. The results seem to be the reflection of current situation in the field of individual marketing communication tools and the mediawhich are dealing with still growing "blindness" of the recipients. Commercial and non-commercial subjects are forced to seek new opportunities to communicate with their target group and therefore the right solution could be the usage of ambient media.Authors base their results on the replies of recipients and he demonstrates the value of usage ambient media, and also they show the opportunity to increase the competitiveness of a company, a brand or a product right by means of ambient
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AJ - Literature, mass media, audio-visual activities
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
International Journal of Strategic Innovative Marketing
ISSN
2241-8407
e-ISSN
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Volume of the periodical
2
Issue of the periodical within the volume
4
Country of publishing house
GR - GREECE
Number of pages
16
Pages from-to
49-64
UT code for WoS article
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EID of the result in the Scopus database
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