Ambient media in advertising : importance of design in ambient media creation

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F18%3A63520218" target="_blank" >RIV/70883521:28130/18:63520218 - isvavai.cz</a>
Result on the web
<a href="https://digilib.k.utb.cz/handle/10563/43782" target="_blank" >https://digilib.k.utb.cz/handle/10563/43782</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Ambient media in advertising : importance of design in ambient media creation
Original language description
The book Ambient media in advertising: The importance of design in the process of creation of ambient media deals with the role of graphic and industrial design in the creative process and perception of ambient medium. Aim of the author is to establish a role and importance of design in the process of creation of ambient media based on theoretical resources and evaluation of analysis. The book describes impact and influence of ambient media on recipients based on extensive quantitative research. Almost 1000 examples of ambient media were gathered and analysed to become the source for this study. Within the results of quantitative research carried out the method SASI worldwide, the author defines a position of ambient media in a system of marketing communication. Also the definition of ambient media is set down. Finally a reader of the book finds out optimal process of creation of ambient medium in the frames of ambient media design.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN
978-80-7454-825-3
Number of pages
140
Publisher name
Tomas Bata University in Zlín, Faculty of Multimedia Communications
Place of publication
Zlín
UT code for WoS book
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