Country-of-origin brands from the point of view of the Slovak and Czech consumers

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F16%3A43874664" target="_blank" >RIV/70883521:28130/16:43874664 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Country-of-origin brands from the point of view of the Slovak and Czech consumers

Original language description

The paper is focusing on selected aspects of country-of-origin brands based on the results of primary representative researches conducted in Slovakia and the Czech Republic combined with additional information concerning the current practice. It highlights the brand importance within the frame of consumer preferences, opens the discussion concerning Slovak and Czech brands background and compares selected attitudes of the Slovak and Czech consumers toward brands. Copyright (C) 2016 International Business Information Management Association

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth (IBIMA 2016)

ISBN

978-0-9860419-6-9

ISSN

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e-ISSN

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Number of pages

12

Pages from-to

2119-2130

Publisher name

International Business Information Management Association (IBIMA)

Place of publication

Norristown, U.S.A.

Event location

Miláno

Event date

May 4, 2016

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

000381172301025