Attitudes of Czech and Slovak consumers towards brands from the point of view of gender affiliation
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F16%3A43875202" target="_blank" >RIV/70883521:28130/16:43875202 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Attitudes of Czech and Slovak consumers towards brands from the point of view of gender affiliation
Original language description
The main objective of this article is to investigate correlation between gender affiliation and consumer preferences. Our article looks at attitudes of Czech and Slovak consumers towards brands taking gender - one of the most important demographic factors - as a variable. A brief introduction of research studies conducted in Slovakia and the Czech Republic follows. Then, selected outcomes of the primary research concerning gender affiliation and consumer preferences are shown. Finally, the outcomes of both research studies are analyzed and compared. Results suggest that gender affiliation has no influence in the Slovak Republic and only a limited impact in the Czech Republic.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AO - Sociology, demography
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Hradec Economic Days
ISBN
978-80-7435-635-3
ISSN
2464-6059
e-ISSN
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Number of pages
9
Pages from-to
237-245
Publisher name
Univerzita Hradec Králové
Place of publication
Hradec Králové
Event location
Hradec Králové
Event date
Feb 2, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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