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The Importance and Influence of Country-of-Origin on Consumer Brand Perception

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F16%3A43875204" target="_blank" >RIV/70883521:28130/16:43875204 - isvavai.cz</a>

  • Alternative codes found

    RIV/75081431:_____/16:00001049

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    The Importance and Influence of Country-of-Origin on Consumer Brand Perception

  • Original language description

    The aim of this article is to evaluate the importance, influence and attitude to the country-of-origin of brands in relation to consumer preferences in the Czech Republic. The evaluation is based on data gained from primary research focused on the behavior and preferences of consumers to brands. Moreover, these results are compared with the outcomes of the same oriented research carried out in the Slovak Republic. In the Czech Republic, research was conducted through a questionnaire survey and structured interviews during October and November of 2014. This article provides a partial view with respect to specific structures of the Czech consumers.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Others

  • Publication year

    2016

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Proceedings of the 28th International Business Information Management Association Conference

  • ISBN

    978-0-9860419-8-3

  • ISSN

  • e-ISSN

  • Number of pages

    13

  • Pages from-to

    1710-1722

  • Publisher name

    IBIMA

  • Place of publication

    Norristown, PA

  • Event location

    Seville, Spain

  • Event date

    Nov 9, 2016

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article

    000392785700172