Managing attitudes of consumers towards brands and quality

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F16%3A43874662" target="_blank" >RIV/70883521:28130/16:43874662 - isvavai.cz</a>
Alternative codes found
RIV/75081431:_____/16:00000955
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Managing attitudes of consumers towards brands and quality
Original language description
The purpose of this article is to evaluate attitudes and preferences of consumers in the Czech Republic in relation to quality perception of domestic and foreign brands. Results presented are compared to the outcomes of a similar research study carried out in the Slovak Republic. In this article, partial outcomes of primary research focused on attitudes and preferences of Czech consumers in relation to attributes, such as price, quality, product information, and preferences of domestic products, are presented. This primary research was conducted in the Czech Republic in the period of October and November of 2014 and respondents were approached via an electronic questionnaire and personal interviews. This article presents a more detailed with respect to specific structures of consumers in the Czech Republic.
Czech name
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Czech description
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Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth (IBIMA 2016)
ISBN
978-0-9860419-6-9
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
2147-2156
Publisher name
International Business Information Management Association (IBIMA)
Place of publication
Norristown, U.S.A.
Event location
Miláno
Event date
May 4, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000381172301029

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