Consumer attitudes towards Brands in relation to price

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F16%3A43874663" target="_blank" >RIV/70883521:28130/16:43874663 - isvavai.cz</a>
Alternative codes found
RIV/75081431:_____/16:00000956
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Consumer attitudes towards Brands in relation to price
Original language description
The objective of this paper is to evaluate buying behavior and consumer preferences of consumers in the Czech Republic according to the attributes of price and brands. The evaluation is based on data obtained from primary research focused on the behavior and preferences of consumers to brands. In addition, these results are compared with the outcomes of the same oriented research conducted in the Slovak Republic. In the Czech Republic, research was carried out through a questionnaire survey and structured interviews during October and November of 2014. This article provides a more detailed view with respect to specific structures of the Czech consumers.
Czech name
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Czech description
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Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth (IBIMA 2016)
ISBN
978-0-9860419-6-9
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
1850-1859
Publisher name
International Business Information Management Association (IBIMA)
Place of publication
Norristown, U.S.A.
Event location
Miláno
Event date
May 4, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000381172300206

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