Image Analysis as a Tool of Competitiveness of Universities

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F16%3A43875342" target="_blank" >RIV/70883521:28130/16:43875342 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.21125/inted.2016.1186" target="_blank" >http://dx.doi.org/10.21125/inted.2016.1186</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.21125/inted.2016.1186" target="_blank" >10.21125/inted.2016.1186</a>

Result language
angličtina
Original language name
Image Analysis as a Tool of Competitiveness of Universities
Original language description
Czech higher education currently enters into a period of preparation for the autonomous management of universities. This situation brings not only changes in the accreditation process of study programs but especially higher pressure on marketing management of universities. The purpose of this paper is to present a model of implementing the tools of marketing research in the management of selected universities and based on this model, the importance of analyzing the image of the school in developing communication strategies for addressing potential applicants will be presented too. Interpretation of results also talks about the importance of innovating curricula in accordance with the requirements of both applicants and practice. It is based on the results of long-term monitoring of this issue, secondary analyzes, including international comparison, of qualitative and quantitative surveys (conducted on a sample of 496 respondents at the end of 2014 and the beginning of 2015) carried out with the applicants of selected universities.
Czech name
—
Czech description
—

Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50302 - Education, special (to gifted persons, those with learning disabilities)

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of 10th International Technology, Education and Development Conference
ISBN
978-84-608-5617-7
ISSN
2340-1079
e-ISSN
neuvedeno
Number of pages
8
Pages from-to
795-802
Publisher name
IATED - International Association for Technology, Education and Development
Place of publication
Valencia
Event location
Valencie
Event date
Mar 7, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000402738400115

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