STUDENT PROJECTS AS PART OF THE TEACHING INNOVATIONS AND THEIR IMPORTANCE IN THE CONTEXT OF UNIVERSITY COMPETITIVENESS
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F16%3A43875443" target="_blank" >RIV/70883521:28130/16:43875443 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.21125/inted.2016.1188" target="_blank" >http://dx.doi.org/10.21125/inted.2016.1188</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.21125/inted.2016.1188" target="_blank" >10.21125/inted.2016.1188</a>
Alternative languages
Result language
angličtina
Original language name
STUDENT PROJECTS AS PART OF THE TEACHING INNOVATIONS AND THEIR IMPORTANCE IN THE CONTEXT OF UNIVERSITY COMPETITIVENESS
Original language description
Companies taking advantage of marketing management (mainly providing services) are aware of the importance of integrating the customer into the process of providing the service. This also applies to the university environment, where it is necessary to integrate students (as clients) into the education process, to increase their commitment by letting them participate in the creation and innovation of study programs, and to lead them to co-working and thus the synergy of their activities. This paper is based on the experience of best practice of a specific Czech university, the Faculty of Multimedia Communication, Tomas Bata University in Zlin, which, in the long run, perceives and strengthens the functioning of the Students Communications Agency, where students, while working on real projects, learn how to work in teams, apply their theoretical knowledge in practical situations, and, as is shown below in a survey conducted with applicants, build the prestige of the faculty at target groups.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50302 - Education, special (to gifted persons, those with learning disabilities)
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
INTED2016 Proceedings
ISBN
978-84-608-5617-7
ISSN
2340-1079
e-ISSN
neuvedeno
Number of pages
7
Pages from-to
803-809
Publisher name
IATED Academy
Place of publication
Valencia
Event location
Valencia
Event date
Mar 7, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000402738400116