The Quality of University Teachers as One of the Tools of Image Building
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F17%3A63517663" target="_blank" >RIV/70883521:28130/17:63517663 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Quality of University Teachers as One of the Tools of Image Building
Original language description
Branding is crucial aspect of company because it is the visual voice of the company. The brand is important for creating prestige and reputation of an university and it is difficult to influence it. The quality of teachers is an important factor of the success rate of an university and is also one of the most important decision-making attributes when choosing a university. This study deals with marketing research realized at the Faculty of Multimedia Communications of Tomas Bata University focusing of the faculty by applicants.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50802 - Media and socio-cultural communication
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Vision 2020: Sustainable Economic development, Innovation Management and Global Growth
ISBN
978-0-9860419-9-0
ISSN
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e-ISSN
neuvedeno
Number of pages
6
Pages from-to
2591-2596
Publisher name
IBIMA
Place of publication
Madrid
Event location
Madrid
Event date
Nov 8, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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