Gender Differences In The Perception Of Celebrities By Adolescents
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F19%3A63523953" target="_blank" >RIV/70883521:28130/19:63523953 - isvavai.cz</a>
Result on the web
<a href="https://www.futureacademy.org.uk/files/images/upload/ICEEPSY2018F18.pdf" target="_blank" >https://www.futureacademy.org.uk/files/images/upload/ICEEPSY2018F18.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Gender Differences In The Perception Of Celebrities By Adolescents
Original language description
The study deals with the perceptions of celebrity by Slovak adolescents (N=485). A quantitative research design, with a semantic differential was employed as the research method. The participating adolescents evaluated and conceptualized the term celebrity with the help of 35 bipolar adjectives, which allowed an investigation of gender differentiation in the perception of celebrities. The findings highlighted the fact that a marketing campaign with a celebrity message can be successful only if the celebrity has the qualities that adolescents appreciate in celebrities: physical attractiveness, inner and social attractiveness, as well as the attractiveness of the leader. This research revealed gender differentiation, particularly that boys and girls rated positively in different features of celebrity.
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50403 - Social topics (Women´s and gender studies; Social issues; Family studies; Social work)
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
The European Proceedings of Social and Behavioural Sciences EpSBS
ISSN
2357-1330
e-ISSN
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Volume of the periodical
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Issue of the periodical within the volume
LIII
Country of publishing house
GB - UNITED KINGDOM
Number of pages
6
Pages from-to
182-187
UT code for WoS article
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EID of the result in the Scopus database
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