Design students' view of creation in the context of the consumer market
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F19%3A63526714" target="_blank" >RIV/70883521:28130/19:63526714 - isvavai.cz</a>
Result on the web
<a href="https://library.iated.org/view/LIZBETINOVA2019DES" target="_blank" >https://library.iated.org/view/LIZBETINOVA2019DES</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.21125/inted.2019.1759" target="_blank" >10.21125/inted.2019.1759</a>
Alternative languages
Result language
angličtina
Original language name
Design students' view of creation in the context of the consumer market
Original language description
"The market has its requirements for each product type. But consumers themselves create room for creativity in design. A frequent question from a marketing perspective is whether the design of a product is more important than its functionality in terms of meeting the customer's needs and desires. It is also possible that at present the market is overwhelmed by ""similar products"" and the differences are found by customers in design. Or, should the designer initially think about product functionality, the culture of people within the target market, or the viability of the product itself? The aim of the article is to identify attitudes and views of design specialists in creating their products in the context of design, functionality, uniqueness and viability. The article is based on the partial results of research focused on the design function in the context of the consumer market from the point of view of the new generation of design students. The presented results are processed from the obtained data by a questionnaire survey on a sample of 136 students of design within colleges in the Czech Republic. There has been used basic descriptive statistics for data processing. The results create an idea of the young generation's perspective of future designers on product application in the context of the consumer market."
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50902 - Social sciences, interdisciplinary
Result continuities
Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
13th International Technology, Education and Development Conference (INTED2019)
ISBN
978-84-09-08619-1
ISSN
2340-1079
e-ISSN
—
Number of pages
5
Pages from-to
7261-7265
Publisher name
IATED - International Association for Technology, Education and Development
Place of publication
Valencia
Event location
Valencia
Event date
Mar 11, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000541042202053