DESIGN STUDENTS' VIEW OF CREATION IN THE CONTEXT OF THE CONSUMER MARKET

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F19%3A00002771" target="_blank" >RIV/75081431:_____/19:00002771 - isvavai.cz</a>
Result on the web
<a href="https://www.researchgate.net/publication/332287544_DESIGN_STUDENTS'_VIEW_OF_CREATION_IN_THE_CONTEXT_OF_THE_CONSUMER_MARKET" target="_blank" >https://www.researchgate.net/publication/332287544_DESIGN_STUDENTS'_VIEW_OF_CREATION_IN_THE_CONTEXT_OF_THE_CONSUMER_MARKET</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
DESIGN STUDENTS' VIEW OF CREATION IN THE CONTEXT OF THE CONSUMER MARKET
Original language description
The market has its requirements for each product type. But consumers themselves create room for creativity in design. A frequent question from a marketing perspective is whether the design of a product is more important than its functionality in terms of meeting the customer's needs and desires. It is also possible that at present the market is overwhelmed by "similar products" and the differences are found by customers in design. Or, should the designer initially think about product functionality, the culture of people within the target market, or the viability of the product itself?
Czech name
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Czech description
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Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50703 - Transport planning and social aspects of transport (transport engineering to be 2.1)

Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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