The Role of Intercultural Interaction in International Student Enrolment: A Conceptual Study from the Czech Republic.

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F21%3A63535838" target="_blank" >RIV/70883521:28130/21:63535838 - isvavai.cz</a>

Alternative codes found

RIV/70883521:28120/21:63535838

Result on the web

—

DOI - Digital Object Identifier

—

Result language

angličtina

Original language name

The Role of Intercultural Interaction in International Student Enrolment: A Conceptual Study from the Czech Republic.

Original language description

The internationalisation of higher education drive continues to gain grounds as most universities all over the world strive to attract international students into their schools in order to fulfil the internationalisation mandate. Most institutions of higher learning keep designing and re-shaping strategies for attracting foreign/international students into their fold. Intercultural communication is very important in breeding the feeling of belongingness among people. Social media platforms continue to be explored by institutions to attract targets. The aim of the study is to examine the perception of international students on the effect of intercultural interaction on decision making regarding choice of university, with particular focus on universities in the Czech Republic. Partially, we seek to explore the impact of gender on intercultural interaction among international students. Finally, the role of social media platforms operated by universities in attracting foreign students was explored. Employing a qualitative methodology of inquiry, and specifically using document analysis vis-à-vis opinions from experts, the authors assessed the antecedents and consequences of intercultural communication on international student enrolment. We then conceptualised a research model for future quantitative study which could consider a survey from higher institutions of learning in the Czech Republic for analysis with the use of multivariate analysis or partial least square and equation modelling (PLSSEM). This initiative would propel the validation of the proposed conceptual model of the study. The literature review revealed that intercultural interaction among international students plays a major role in the decisionmaking process of prospective international students regarding the choice of institution of higher learning. The quest to internationalise motivates most universities to implement numerous international student-friendly policies in the bid to attract more international students to their institutions. Finally, the literature showed that social media platforms produce maximum results with regards to attraction of international students. Research implications have been discussed.

Czech name

—

Czech description

—

Type

D - Article in proceedings

CEP classification

—

OECD FORD branch

50204 - Business and management

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2021

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

ECSM 2021- Proceedings of the 8th European Conference on Social Media

ISBN

978-1-912764-63-1

ISSN

2055-7213

e-ISSN

2055-7221

Number of pages

7

Pages from-to

1-7

Publisher name

Academic Conferences and Publishing International Limited

Place of publication

Reading

Event location

Larnaca

Event date

Jul 1, 2021

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

—